Cannabis Retail Outreach Mtg- John Fitch Hwy

Cannabis Retail Outreach Mtg- John Fitch Hwy
The company looking to open a recreational pot shop at 143-145 Water St. is eyeing a second location in the city.

The second location proposed by Avon-based Green Era LLC is a currently vacant building at 371 John Fitch Highway.

Green Era Manager Jack Carney said the approximately 3,000 square-foot parcel was attractive for its proximity to a busy roadway and for being a ways away from schools and neighborhoods.

"There's a large population in this region, so we thought that it would be a popular location," he said.

Carney said Green Era's "original goal" was to open a second shop in Leominster, but discussions with the city stalled. Leominster adopted zoning that governs where cannabis companies can and cannot locate last summer.

So the company instead decided to pursue a second retail establishment in Fitchburg, he said. Green Era is also among a slate of companies vying for the chance to apply for a cannabis shop in Worcester.

Carney expects to sign a "host community agreement" for the Water Street dispensary with the city this week. He expects another such agreement related to the John Fitch Highway will be finalized a few weeks after that.

Green Era is tentatively calling its proposed Water Street location Colonial Cannabis, though Carney said the name may change. For that location Carney said he will seek a special permit at a Nov. 14 Planning Board meeting.